Trade show floors are busy and accommodate every kind of attendee. Some of them come to grab the opportunity as soon as they get their hand on it, whereas some of them visit trade shows only to explore them. Many of them may fit your ideal customer profile, but most of them may not be relevant for your brand. Therefore, you should focus on attracting the meaningful people to your trade show booth rental instead of gathering a crowd.
In this blog, we will share some effective ideas that can help you attract the most promising potential customers. Once you get them in your booth, you need to Correctly educate them for boosting sales and conversions. When you get prospects with genuine interest and an optimal budget for your product, sales and conversions also become easier.
Here are some proven ideas to incorporate into your trade show display rental while exhibiting at your next event.
The virtual reality (VR) and augmented reality (AR) technology doesn’t need an introduction. They have become quite a common and effective tool to deliver an immersive experience to visitors. You can use them for product demonstrations, virtual tours & try-ons, and gaming experiences in your trade show rental booth. They are a boon if you can’t take your products on the show floor due to the size or some other complication.
You can conduct workshops or interactive demos in your trade show booth rentals. These activities help your booth visitors learn relevant skills or gain crucial information related to your industry. When you offer something valuable like that, you attract genuine people. Therefore, you must leverage workshops and interactive demos in your next exhibition campaign.
Gamify boosts booth engagement. You must incorporate fun yet relevant games with your brand and product.
You can also run interactive polls and quizzes while maintaining relevance to your industry. Display the score or results on large screens to make people talk about your booth and brand. Ultimately, you should offer practical and branded giveaway items as awards.
You should provide exclusive discounts or special offers to your booth visitors. This idea will generate curiosity on the show floor and make more people genuinely turn towards your booth. You just need to implement a mechanism to filter out the relevant ones from the casual ones. You can ask for their contact details or put certain criteria to avail your offer.
You should offer expert advice to your booth visitors. This step makes your brand perceived as a thought leader in your industry.
It strengthens your brand reputation in the market. Furthermore, it attracts authentic and interested individuals towards your booth. You connect with the right kind of potential audience by following this strategy at trade shows.
Explainer sessions or product teardowns are used to present a product, service, or business idea to the target audience in an efficient way. These are crucial for technical products and innovations. You just have to explain how they function, their applications, and key benefits in a concise manner using appropriate visuals and videos.
You can host Q&A sessions and informal presentations in your trade show display rentals. Such discussions usually draw people who have an actual interest or curiosity about your product or services. You just have to practice active listening and give exact answers they are seeking. You can make these discussions light-hearted by adding eatables and coffee to the scenario.
You should incorporate a social media wall in your trade show display. Encourage your booth visitors to share their content and experience regarding your booth and brand. The excited and proud ones will not hesitate to follow that idea. They will get the social media displayed on your booth wall, and you will find genuine takers for your brand and products.
You can reach the interested audience beyond the trade show floor by live-streaming your booth activities. You can also think about podcasting from your trade show display rental. They boost brand awareness. These booth activities help you connect with the right audience for your brand and products.
You can collaborate with a social media influencer or an industry influencer to promote products or services at trade shows. You can organise meet-and-greets or Q&A sessions with them for your booth visitors. This idea will create buzz about your booth and boost your brand visibility.
Cross-promotion is a commonly practiced marketing technique. When it comes to trade show marketing, you can collaborate with exhibitors who are complementary to your brand in terms of services and products. You can collaborate to host joint sessions or simply cross-promote each other's products and booths. You should certainly avoid collaborating with direct competitors.
Tease your products and trade show activities before the trade show. Use social media to show wrapped images, which will generate curiosity and help draw a crowd. If you are launching a new product, tease the date and time to reveal it. It will boost Expectation among your potential customers.
You should offer behind-the-scenes glimpses to connect with people who have an authentic interest in your brand and products. You can give your trade show booth visitors a virtual tour of your office or factory. You can also show them what a normal customers usually doesn’t get to see, such as your operations, research and innovation, company culture, and so on.
When you prioritize appealing to the most promising audience to visit your booth, you gain the following benefits.
You must follow the trade show booth ideas mentioned above to attract and engage with a highly interested audience. You should hire professional trade show rental service providers to improve your ROI from such events further.
Expo Stand Zone is an online portal designed to connect you with the best exhibition stand companies that can meet your trade show booth rental requirements. You have to submit your booth query on the portal, and you will receive Custom booth quotations from the five most suitable exhibition stand contractors within a couple of days. You will have to compare these quotes and find the ideal trade show booth company to partner with.
Trade shows and exhibitions are remarkable marketing and branding tools. If planned and executed strategically, trade events significantly accelerate your business growth. You meet potential customers and collaborators at these events. You learn about the latest tools, technologies, and practices to optimize your business operations.
Determine all the major trade shows happening around you or at your preferred locations and shortlist them. Define your ideal customer profile (ICP) and compare it with the audience at the respective events. Also, research about the exhibitors participating in them. If you find a trade event matching your criteria, you can proceed to participate in it.
You must have your focus on your target audience right from the beginning of your trade show planning. Get an attractive booth designed for your brand. You should strategically incorporate interactive features like VR/AR, interactive demos, Gamify, and so on in your booth. These booth features help you attract the right audience at trade shows.
When you hire a professional service provider for your trade show booth rental, you choose an assured path to success. They streamline your campaign, minimize hassle, and reduce stress. Their expertise and experience help you maximise your ROI from trade events. Therefore, you must hire professionals for a stress-free trade show experience.
