Shepard operates on the belief that the impact we have on our customers’ success directly influences the success of our own business. Our mission empowers our team to deliver high-quality, customer-focused service to every client. Bi-annually, we host a mandatory training program for all Associates, The Blue Diamond Experience, which teaches and guides effective customer communication. Listening is central to Shepard’s promise of success. Through proactive communication and engagement, Shepard listens to understand each customer’s business goals and develops a tailored plan of solutions, innovations, and services aimed at creating a positive event experience. Shepard remains an active partner throughout every step of the show process.

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