Being present at a fair, or an exhibition, with a well-groomed, carefully designed design, is essential for communicating effectively with current and potential customers. For events such as exhibitions or fairs, the success of the communication process goes first through a well-equipped stand. It is primarily through functional fixtures that strike the attention, which distinguishes itself from competition by generating curiosity in the public and laying the foundations for a positive contact. The exhibitions are the vehicle through which it is expressed, in a shared space with other firms, its uniqueness and where the Exhibit Hall become the means by which to transmit its values and identity. It is with this spirit that we turn to companies that intend to participate in industry fairs and exhibitions, proposing fairgrounds and fair stands that can support communication activities, in order to achieve a successful participation.
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