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Better Ways to Engage Visitors at Your Exhibition

Exhibitions, trade shows, conferences, trade fairs, or expos turn out to be great marketing tools for brands and companies. Exhibitions give exhibitors a platform to showcase their products, interact with industry leaders, and communicate with their future clients. 

Participating in Exhibitions is not as easy as it sounds. There are so many things that are happening in the exhibition that distracts the visitors. This may affect your marketing objective. 

Trade show booth design is something that will help an exhibitor engage their visitors during the exhibition. A unique and exclusive exhibition booth design created by trade show exhibit companies can be used to beat the noise that your competitors are making. Expostandzone.com helps exhibitors search for their ideal trade show booth design companies in the area they are exhibiting. 

Although, there are various tips that will help engage your visitors at an exhibition, however, preparing in the correct exhibition phase turns out to be beneficial in the longer run. 

  • Make Online Presence: After selecting your exhibition, go online. Endorse yourself. Publicize your exhibiting presence. Start a new campaign or create unique hashtags, so that your target audience is aware of your participation in an exhibition. Moreover, you can start a competition. For instance, a selfie competition, where visitors can win prizes if they use a particular hashtag during an event and post their selfie. These competitions and hashtags will help create a buzz about your participation, thereby engaging your visitors. 
  • Build your trade show booth design around a theme: Ask your exhibition design company to build your trade show booth around a theme. The theme can be related to your brand identity elements. Work on the logo colors, taglines, etc. Incorporate the brand identity elements in your exhibition stand design. Other than this, you can also create a unique theme that will give your brand a unique brand image. 
  • Eye-catching design: In the pre-show preparation, ask your trade show booth companies to design an appealing and eye-catching trade show exhibit design. The use of appropriate lighting, bold colors, and striking graphics, all will add to increase your engagement rate during the exhibition. In order to build an impressive trade show booth display, start preparing at least 4 to 6 months prior to the show. \
  • Make use of an Interactive Element: Include technology in your trade show exhibit design during an exhibition. Make use of technology to let your visitors touch and feel your products in a modern way. Augmented Reality, Virtual Reality, Mixed Reality, Digital Surveys, and Digital games, all can help to better engage your audience at an exhibition. These interactive elements add fun and excitement to your trade show booth design. 
  • Demos and Events: You can increase footfall to your stand with presentations, seminars, workshops, Q&A sessions, or product sample sessions. Demonstrations help you gain the interest of the passers-by and also start a conversation with attendees. Seminars and workshops can help you highlight the features and benefits of your product or service. Moreover, demos can help solve the audience’s problem. 
  • Create a Relaxing Environment: As discussed earlier, there are so many things happening during an exhibition, that it tires and exhausts the attendees. You can create a space in your trade show exhibit design that will give the visitors a place to chill out and relax. Provide your guests with comfortable seating, phone charging stations, free Wi-Fi, and refreshments, that will attract those who are looking for a break. This will keep visitors sitting in your stand for a longer time, long enough to start a conversation. 

These were some ways that will help better engage your visitors at an exhibition. We hope these ways help you achieve your exhibiting goal. 

About Expostandzone.com:

Expostandzone.com is an online portal made for organizers, exhibitors, and trade show booth design companies. We are a one-stop solution for providing exhibition-related services. Whether an exhibitor is searching for hostess agencies, AV agencies, catering agencies, or trade show exhibit companies, we provide all. After registering with us, exhibitors will be provided with the proposals of the best 5 trade show booth companies in their area.

We have a network of more than 1700 trade show booth design companies in more than 80 countries. Wherever you are exhibiting, register with Expostandzone.com and get proposals from the best 5 trade show exhibit companies.

Recommended Reading:

What Are The Advantages And Disadvantages Of Exhibitions?

A Small Exhibition Stand Design Can Also Make A Big Impact

Three Phases Of Exhibition Preparation

Top 5 Budget-Friendly Exhibition Booth Design Ideas