I believe that the cost-per-square-meter parameter is not enough to define an offer for a stand project. Today’s level of technology and the availability of innovative materials give us the possibility to design new and less invasive solutions, whilst offering visual impact and functionality. Conscious use of lighting, greenery and furnishing accessories calls for expertise that cannot be overlooked. The same can be said of digital devices that make the visitor’s experience more interactive and engaging. I have drawn inspiration from this concept to create a new space where customers can feel comfortable. I have abandoned the idea of supplying simply stands. My idea is to supply projects, the distinctive aspects of which are experience, creativity, and the capacity to provide an excellent and truly turnkey service.