Event Information
The IAW Show is the International Promotional Goods and Import Fair dedicated to retail promotions & imports. It is a premier trade event attended by global retailers & wholesalers. The IAW Messe Cologne will take place from March 24 – 26, 2026, in Cologne, Germany. Hire an exhibition stand builder in Cologne to exhibit effectively at this must-attend event for retailers & suppliers.
Product Categories:
Food & drink, Toiletries & cosmetics, Textiles & clothing, Household goods & office supplies, Toys, Seasonal & trend-led products, Electronic goods, DIY & hardware products, Furniture & home accessories, Jewelry, Clocks & watches, Gifts, Retail services, E-commerce, Garden, Flowers & plants, Sports & leisure items, Pet supplies, & Private Labels.
Benefits of Participating in IAW Show Cologne:
-
The visitor count has now grown to over 6,000+ traders.
-
50+ newcomers will present their latest products.
-
The 34th edition will showcase seasonal impulse items, promotional goods, remnants, & other high-demand industry products.
-
Expect 6,500+ trade visitors & 300+ international exhibitors from over 80 countries on a 30,000 m² show floor.
-
More than 500 buyers from 70 countries attend to forge partnerships & grab exclusive deals.
-
Every product category is represented, making this event ideal for exhibitors from any industry.
-
The "E-Commerce Arena" provides a strong networking platform for online retailers & suppliers.
-
The Zentrada Trend Forum (Day 2) offers great exposure & business opportunities.
-
Hall 7, near IAW, will host Asia-Pacific Sourcing, featuring 500+ companies focused on home, tools, & garden accessories.
-
Discover best-selling products across 10+ categories, boost your sales pipeline, and meet private label & e-commerce leaders.
